How To: Increase Profitability by Implementing Enhanced Care Services

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Have you been considering offering enhanced services in your pharmacy, but are at a loss for how to implement a successful program? Well you’re in luck, Community Pharmacy Specialist Bruce Kneeland recently shared some of his favorite success stories from pharmacists across the country who are incorporating things like enhanced delivery, adherence programs, marketing, medication synchronization, immunizations, MTM, out-of-pocket services, disease state management, point-of-care testing, Medicare plan selection, nutritional and weight loss counseling, and documentation standards into their practice to increase profitability and streamline workflow.

Check it out here!

Don’t have time to watch the full video? Read the key takeaways below to learn how you can go #BeyondTheFill to grow your business and increase profits.

An enhanced delivery program increases both patient convenience and retention! Hiring charismatic individuals to interact with your patient population is another great way to manage that personal relationship. Delivery scheduling also plays a big part in managing customer expectations and optimizing store efficiency.

Utilizing adherence programs including refill reminder calls/texts and adherence packaging can lead to increased sales and return trips, better customer relationship management, and less return stock.

Words like MTM simply don’t translate to the everyday consumer. That’s why it’s important to implement marketing techniques that communicate to the patient what you are doing and how it benefits them and/or their caregiver. This combined with managing personal connections should be considered the backbone of your business as you move into the enhanced care sphere and become a more holistic healthcare provider.

Medication synchronization can have fantastic benefits for both your pharmacy and also your patient. By aligning medications for a single day pick up, patients tend to be more adherent. Plus, this will simply your operating processes once more than 100 patients enroll.

Most pharmacies miss over 70% of immunization opportunities, so facilitating a comprehensive, year-round immunization program can really help grow pharmacy revenue. Remember, you will need a Collaborative Practice Agreement to get started. 

Although it does take some time upfront, employing a Medication Therapy Management strategy can improve refills and STAR ratings while also providing a positive reason to contact prescribers as well as an opportunity for more referrals.

It’s important to not disregard services that consumers will pay out-of-pocket for, especially when this can account for 1-2% of your patient population. You can use disease state management to build your business. Hosting things like educational workshops will not only help inform the patient, but also help grow the ever so important patient-pharmacy relationship. Another component of the patient-centric model is point-of-care testing. The best part is, pharmacies can act on a positive result and fill a prescription.

With over 41 million Americans enrolled in a Medicare Part D plan, community pharmacies have a huge opportunity to positively impact healthcare. By educating patients on the available options, they can select a plan that best fits their financial and medical needs. Plus, conducting a plan review makes patients 4 times more likely to stay loyal to your pharmacy after 1 year.

Whether it is a free program aimed to increase patient loyalty or a formal patient-paid program, nutritional and weight loss programs are another way to define your value in the ever-changing healthcare landscape.

And last, but not least, you need to document your encounters to get paid for your services. Belonging to networks and affiliations can also help streamline interactions.

Learn how PrescribeWellness’ tools can help improve the health of both your patients and business.



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