With fall just around the corner, now is the time to think about how your pharmacy will engage patients through Medicare plan reviews during this year’s Annual Enrollment Period! Beyond helping patients find the right plan, conducting plan reviews helps your pharmacy cement itself as a destination for care in your community while also growing your business revenue.
Please read on for the 3 big reasons your pharmacy should start planning for plan reviews—right now!
1. Strengthen patient relationships
As the community’s most accessible healthcare provider, the importance of the pharmacist-patient relationship is a well-established one. By serving as the key resource in guiding your Medicare-eligible patients through the often complicated and confusing Open Enrollment process, you can help ensure your patients find the right plan that best meets their needs, and also keeps them coming back as loyal customers.
However, to best set your pharmacy up for success, it is particularly important for your staff to start taking steps now. Namely, collecting patient contact information—particularly email addresses— is a great place to begin! Why an emphasis on email addresses? Well, in the digital age, email remains the most powerful and effective channel to connect with your customers.
2. Grow customer loyalty
Conducting plan reviews can help ensure patients return as loyal customers to their favorite pharmacy—yours! And this is more than just popular opinion…
Patients who received a Medicare plan review continued to be highly engaged with their pharmacies. In fact, 98.4% of patients will fill at the pharmacy in the 6 months following their review.1
3. Develop year-round engagement
Conducting Medicare plan reviews for patients who turn 65 throughout the year presents a wonderful opportunity to engage your patients on a year-round basis.
By empowering your pharmacy staff with the PrescribeWellness solution, you can proactively reach out to your patients with targeted, timely, and relevant Open Enrollment and Turning 65 campaigns to promote Medicare plan reviews.
PrescribeWellness is committed to advancing the role of the pharmacist in the delivery of total patient care by providing your staff with the tools needed to position your pharmacy for success during the upcoming Annual Enrollment Period—and beyond.
Ready to start delivering better outcomes for your patients and your pharmacy? We’re here to support you, so just fill out the form below and we’ll be in touch!
References
- PrescribeWellness internal data
