FOR IMMEDIATE RELEASE
American Pharmacy Alliance Partners with PrescribeWellness
Patient engagement platform joins forces with prescription processing system to enable personalized communications between pharmacists and customers
ALISO VIEJO, Calif. – May 7, 2013 – PrescribeWellness today announced a partnership with The American Pharmacy Alliance (APA) to provide independent retail pharmacies a low cost, easy to implement patient engagement solution to compete with the chains and big box retailers. The APA, is a consortium of leading pharmacy software providers for more than 12,000 independent and small chain pharmacies in the United States.
“Lack of medication adherence is a major burden on the American healthcare system, and APA’s processing expertise combined with PrescribeWellness’ communications platform allows independent pharmacies to increase frequency of purchase, patient loyalty and medication adherence,” said Al Babbington, CEO and co-founder of PrescribeWellness. “Independent pharmacies play an important role in preventive care, and their participation is critical to lowering overall healthcare costs.”
It is estimated that poor performance to medication adherence costs the American healthcare system nearly $300 billion annually, or 10 percent of total healthcare costs. The PrescribeWellness automated, personalized communication solution focuses on delivering the right message at the right time, in the right language and through the right channel, in the actual voice of the independent neighborhood pharmacist. PrescribeWellness has executed millions of targeted patient interactions using its “Voice of Authority” solution, which has led to increased patient satisfaction, loyalty and retention, and has been documented to improve medication adherence among pharmacies in 12 states. The partnership will roll out regionally in May with full national coverage planned by September.
“The APA and its pharmacy system members have a very real commitment to our goal of expanding and improving patient-level services and adding more efficiency to the healthcare delivery system,” said APA President Karl Steele. “This partnership with PrescribeWellness provides independent pharmacies with additional tools to compete with the big pharmacy chains.”
PrescribeWellness was founded in 2010 with a mission of reducing healthcare costs and improving health in America. The company delivers cloud-based communications and facilitates collaboration of health care providers, family and other stakeholders to improve care and outcomes. Their services include population health, medication adherence, chronic disease management, behavioral change programs and transitional care. For more information, please visit www.prescribewellness.com.
About the American Pharmacy Alliance
The American Pharmacy Alliance is a technology partnership of leading pharmacy software companies that supply prescription processing systems to more than 12,000 independent and small chain pharmacies throughout the United States. For more information, please visit www.ameripharm.com.