As independent business owners in 2021, it has never been more important for community pharmacies to keep their online presence elevated. Why? Well, because implementing digital marketing to your pharmacy’s marketing strategy not only offers a powerful way to expand your pharmacy’s reach online, but it also provides an even more personalized customer experience that both enhances and strengthens patient relationships.
In a previous blog we discussed the five components of digital marketing, and now we want to share a few easy steps to ensure that your pharmacy is maximizing its digital presence.
Digital Marketing: Be accurate and informative
It’s no secret that the first—and often only—place customers go to get information they need is online. This is why it is so important that your pharmacy’s online presence is always up to date and accurate, because otherwise, your digital marketing efforts can actually wind up costing you customers and patient loyalty. Key areas that are prone to losing their accuracy and relevance are pharmacy hours, promotions, events, and new clinical services that you may offer, such as COVID-19 vaccinations. So, to best protect against this scenario, simply make a plan to review your pharmacy’s information monthly to ensure everything is up to date and timely. Also, it’s always a good idea to double check any hyperlinks to ensure they are not broken and take your customers to the intended webpage.
Current content is king
We all know content is king. But content can also quickly go stale, and once it does, it will lose its ability to connect with the audience. This is why in addition to reviewing your digital footprint for accuracy, it is also important that you continuously provide fresh content. With the ability to be utilized across multiple digital platforms, new content is not only capable of engaging your customers, but it will also keep them coming back for more. A good practice to ensure that your pharmacy’s content stays fresh is to commit to a regular update schedule (e.g. weekly, monthly). In fact, refreshing your content frequently can offer the added benefit of allowing you to see what your patients respond to and what they don’t.
And when it comes to fresh content, PrescribeWellness has your pharmacy practice covered with specially curated digital assets to help engage customers online. From the latest news to downloadable marketing kits, the PrescribeWellness blog is your one-stop shop for pharmacy news, tips, and resources.