While it’s no secret that independent pharmacies have carved out a competitive advantage for providing communities with the most accessible, comprehensive, and personalized patient care, it may remain less known to their many potential customers. Digital marketing enables connectivity with local communities and promotes essential services to patients on a broader scale. In fact, a recent survey revealed that 67% of patients would choose one provider over another because of a strong online presence.1 Simply stated, employing a digital marketing strategy to help get the word out and attract customers is not only key but arguably a necessary component of a successful community pharmacy business in the online era.
Fortunately, you can now leverage the Health Mart Digital Portfolio solution, which equips your pharmacy with new digital tools to provide an elevated online presence and personalized experience—for both your pharmacy and patients.
Robust solutions through an all new digital portfolio
The marketing and clinical tools offered within the Health Mart Digital Portfolio solution are designed to enhance your online presence and maximize your pharmacy revenue by increasing patient retention, building stronger relationships, and expanding your reach to attract new customers.
Let’s take a closer look at these digital tools to learn how this new solution helps pharmacies provide patients better access to care with customized content that aligns with their health goals.
Pharmacy Locator and Listing – When customers need basic information about your business, they go online to get it. The Pharmacy Locator and Listing tool ensures that your store location finder displays address, phone number, business hours, and services offered.
Landing Page – While every business should have its own dedicated website, we realize that isn’t always possible—at least initially. A good alternative is to set up a basic landing page, which provides your pharmacy with a digital home to display services offered, address, phone number, fax number, and hours of operation to existing patients and prospective customers.
Customized Website – Expand your web presence to better tell your pharmacy’s story, promote unique services, and publish additional personalized content—such as a blog and newsfeed—to highlight your industry expertise to patients. And not to worry, website pages can be directly edited and managed via the PrescribeWellness solution through single sign-on (SSO) capabilities. Pharmacies may also elect to access the support of a Dedicated Marketing Specialist, who will proactively manage your website by creating, editing, and updating content on a regular basis, as well as providing strategic marketing recommendations to help grow patient engagement.
Customer Portal and Mobile app – Improve patient engagement and retention with an easy-to-use portal that is available via web browser and mobile app. Patients can easily manage their medication lists, request prescription refills, set medication reminders, and connect family member profiles to easily share information with the entire healthcare team. Pharmacy and patients can also enjoy the unparalleled convenience of real-time, instant communication offered via secure, HIPAA-compliant two-way chat, as well as the enhanced capability to push prescription refill and transfer requests directly to select pharmacy management systems.
Want to learn more about how you can start leveraging the full power of the Health Mart Digital Portfolio solution to grow your online presence? Leave your information below! We look forward to hearing from you.