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Community Pharmacy Stories, Hot Topics & Trends

The Competitive Edge: How Community Pharmacies Impact Payer Programs

PrescribeWellness Team · September 20, 2021

A women consulting her pharmacist about her medication

Community pharmacies are uniquely integrated into patients’ daily lives. The reasons are quite simple. In addition to being easily accessible and staffed with knowledgeable, capable care providers, community pharmacists are able to leverage the trust and strong relationships built with their patients to provide unparalleled personalized care that leads to improved outcomes.

This unique combination of factors offers a competitive edge that community pharmacies can take advantage of to deliver high-value, scalable preventive services and enhanced clinical interventions in support of payer programs, such as medication therapy management (MTM) interventions. And especially when equipped with TRHC’s PrescribeWellness solution, which primes community pharmacies to act on opportunities to engage patients through enhanced clinical services such as Comprehensive Medication Reviews (CMRs).

The PrescribeWellness Difference

With its innovative technology, the PrescribeWellness software allows pharmacies to leverage direct compatibility with pharmacy management systems (PMS). This integration is critical, as it streamlines workflow by simplifying the patient identification and recruitment processes—all from within the Patient Engagement Center.

First, utilize the preloaded CMR filters, which allow your pharmacy staff to quickly and easily identify those patients in your population who are primed and eligible for payer opportunities. Next, recruit the patients you have targeted with the PrescribeWellness communication tool. Engage patients in the manner and mode they prefer to communicate by either sending a prerecorded OnDemand message—recorded in the voice of the pharmacist—or a customized text message.

Completing CMRs

Identifying and recruiting patients for CMR’s is only part of the process. Unless the intervention is fully completed, neither your patients nor your practice will benefit. Fortunately, the PrescribeWellness software helps facilitate actionable interventions that allow pharmacists to communicate with patients at the optimum time to complete CMRs.

By integrating nightly PMS data into the PrescribeWellness software, pharmacists are empowered to execute on additional opportunities for CMRs. When a patient is deemed eligible, your pharmacy staff will be alerted to take immediate action, as well as provided with the necessary training resources to effectively engage your patients. Should additional training and resources be required, they are available to our pharmacy clients via the PrescribeWellness Success Center, a robust online client experience platform.

Employees working in a patient engagement center answering calls

MedWiseRx – Meet Pharmacies Where They Are

We also realize some patients are a lot harder to reach than others, which can make participating in many payer programs difficult. Fortunately, PrescribeWellness and Tabula Rasa HealthCare offer a solution to this challenge through its nationwide network of MedWiseRx clinical contact centers. These equipped contact centers provide pharmacies with an enhanced means to connect and build relationships with patients served.

Acting as an extension of your practice, MedWiseRx call centers utilize a multi-channel outreach to expand your pharmacy’s ability to communicate with patients—in all languages—as well as provide administrative support that can help lighten your administrative load. We know how busy things have gotten, and you were already busy!


To learn more about how TRHC’s PrescribeWellness solution supports independent and community pharmacies in their ongoing efforts to improve patient outcomes and grow revenue, get in contact with us today by leaving your information below.

We look forward to hearing from you!

About PrescribeWellness Team

Inspiring collaboration for better health.

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