For independent pharmacies, having a web presence offers a powerful way to engage patients online and stay in touch with customers even when they’re not in your store. And now in the 21st century, it is also non-negotiable. In fact, a recent survey revealed that 67% of patients would actually choose one provider over another because of a strong online presence.1
When pharmacies invest in maintaining a web presence, they are able to better connect with the communities they serve, strengthen patient relationships, promote essential clinical services that drive outcomes, and increase their customer loyalty.
Managed content—a must
These days, however, simply having a web presence is not enough.
In the age of short attention spans, content can quickly go stale, and once it does, it loses its relevance, negating its ability to create a connection with your audience. Providing new content helps keep your customers engaged and always coming back for more. This is why independent pharmacies must commit to managing their web presence, which ensures that your content is both fresh and relevant.
Of course, managing your practice’s web presence can be a daunting and time-consuming task, which is why Health Mart® and PrescribeWellness are happy to do the heavy lifting for you via the Health Mart Digital Portfolio (HMDP) solution, and its Premium Concierge services.
Premium Concierge services through HMDP
The Health Mart Digital Portfolio solution equips your pharmacy with digital tools that help you meet your patients where they are – which these days, is mostly online!
Enjoy one-on-one access to a dedicated marketing specialist who will regularly create, edit, and manage your customized website by providing recommendations on engaging content. Whether it is developing custom pages, deploying unlimited monthly updates, and even publishing relevant local news content, your dedicated specialist will manage every content-related aspect of your pharmacy’s website.
And the best part—compared to the cost of hiring an additional staff member, Premium Concierge is offered at a fraction of the price!
Ready to learn more about how utilizing a dedicated marketing specialist can boost your pharmacy’s web presence and help improve the way you connect with your patients? Leave your information below!