Opportunities for Community Pharmacists to Consider in 2015
2014 brought a host of new opportunities for the community pharmacist. Interaction and engagement have proven to be the best route to a healthier, more adherent customer base, which is a common goal we all share. Below are a few things to consider to create more opportunity for even more interaction and engagement with your community.
Hosting an in-store clinic or wellness center: This creates opportunity to truly engage with your patients as well as providing them with the extra service and convenience of a local clinic. What better way to develop a loyal and trusting customer base?
Med Sync Solutions: Make sure you are offering med sync/appointment based medication solutions to your patients. Simplifying their routine makes compliance easier.
Pharmacy/Patient Collaboration: Take that extra moment with your patients to explain the risks and side effects of medication. This is important step for adherence and it provides opportunity to enhance the relationships you have with your customers. According to Drug Store News, customer that have that direct interaction with a pharmacist experience a 29% increase of OTC medication purchases and 59% increase in additional, non-pharmaceutical product purchases.
Take a walk through your store. What is the first thing the customer sees when they come through the door? What about as they approach your pharmacy counter? Are you using store space to promote health with flu shots or blood pressure screenings?